IDEO created this tricycle for third world countries and it addresses two big problems that they have. Transportation and water sanitization. While you pedal on this tricycle, you are powering the sanitization of the water you are transporting. Its a pretty odd looking bike, but i think the design is so beneficial and helpful. Like ian was saying the other day, you have to empathize with the consumer and i think this is a perfect example of that.
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